CMI Orchards is bringing apple-eating into the 21st century with Flavogram, a visual guide to apple flavor profiles. “We’ve taken what has historically been a one dimensional approach and increased the breadth and depth with which we describe and compare apple varieties,” said Rochelle Bohm, vice president of marketing for CMI Orchards.

CMI’s Flavogram program is a new way of looking at apple flavors, delivering a color bar guide for easy flavor reference, plus tools and materials that can be customized to fit into any retail setting, in store or online.

Most traditional apple charts show a scale that simply reveals placement on a linear ranking of sweet to tart. There is so much more to an apple-eating experience than just how sweet or tart it is.

CMI Orchards has something new to inform shoppers and boost retail apple sales in 2021. Apples have traditionally been presented to consumers in relatively simple terms, but with so many new varieties on the market a more robust vernacular has been overdue.